The Alliance portfolio.

Three B2B software companies serving retail. Operators on board, patient capital.

Join the Alliance
Join the Alliance
In the Alliance
Two acquisitions in progress
note-text
Conversational commerce

Instaply

SMS and WhatsApp messaging between store staff and customers
instaply.com

Every customer deserves an answer, even when the lines are busy.

Instaply gives every store a single number, reachable by SMS and WhatsApp. Requests land in a thread shared by the team, an AI assistant suggests replies, and the solution goes live in 24 hours, from 1 to 1,000 stores.

10,000+
sales associates equipped
35%
of conversations turned into sales
+22%
more conversations
8.2/10
rating from sales staff

Data from partner retailers, 2024. Source: instaply.com.

What Instaply does
01
One number per store

SMS and WhatsApp in one collaborative tool, visible on Google and on the website.

02
Missed calls recovered

Every unanswered call becomes a conversation instead of a lost sale.

03
An AI assistant for every store

Suggested replies based on stock, product sheets and prices.

04
Payments and Google reviews

A payment link sent by message, and reviews collected after the sale.

With The Good Ones
+35%
MRR growth
2,000+
stores connected
12 months
to break-even

Full financial restructuring led by Martin Huberlant. Etienne Juste, Venture Partner at TGO, runs the company day to day.

Used every day by
Leroy Merlin
Cultura
Mobalpa
Ixina
Weldom
Screwfix
Mobilier de France
chart-line
Recruitment

Yaggo

Candidate experience. Paris, since 2017. B Corp and ESUS certified
yaggo.co

Answering every candidate.

Yaggo handles applications with a human touch. Experts, backed by custom-built technology, qualify profiles, reply to every candidate, rejected ones included, and keep talent pools engaged. The service plugs into the client's existing ATS.

+30%
recruiting team productivity
−30%
time-to-hire
85%
candidate satisfaction
20%
of hires from talent pools

Benefits reported by Yaggo. Source: yaggo.co.

What Yaggo does
01
Screening

CV review by experts and phone pre-qualification. Only qualified profiles move forward.

02
Nurturing

A personal reply to every candidate, and a talent pool engaged every month.

03
Asking

Candidate NPS surveys, with reporting tied to business results.

04
Plugged into the ATS

Teamtailor, SmartRecruiters, Lever, Taleez and a dozen more.

With The Good Ones
×2
clients in 18 months
1M+
interactions a year
PROFITABLE
and growing

Founded and led by Matthieu Penet. TGO strengthens sales, marketing and access to the network’s retailers.

Trusted by
Carrefour
Saint-Gobain
SNCF Connect
Adeo
Boulanger
Norauto
Kiloutou
Adecco
bulb
Last-mile delivery

Woop

SaaS platform for last-mile delivery
woopit.fr

Delivery from A to Z, seamless.

Woop brings brands, retailers and carriers together on one platform. It orchestrates deliveries and pickups, picks the carrier based on cost, service quality or impact, optimises routes and keeps the end customer informed in real time.

500+
client companies
1,000+
carriers in the network
6
modules to activate as needed

Source: woopit.fr.

What Woop does
01
Delivery Management

Orchestrate and optimise every delivery and pickup flow.

02
Checkout Experience

Offer the right delivery option right from the cart.

03
Multi-carrier

Connect and manage third-party carriers from a single tool.

04
Route Management

Plan and optimise routes.

05
Delivery Experience

Real-time tracking that builds end-customer loyalty.

06
Cost Management

Track and control transport spend.

With The Good Ones
NEW
in the Alliance since July 2026

Woop is the latest company to join the Alliance. First results will be published here.

Delivering with Woop
Decathlon
Leroy Merlin
Castorama
Boulanger
Norauto
Cultura
Saint Maclou
Match
verified
Pipeline

Two acquisitions in progress.

Names are announced at closing. Running a retail software company with €1–20M in revenue? We read every deck.

Acquisition in progress
2026Announced at closing
Acquisition in progress
2027Announced at closing